Eve Awards Night is an annual ticketed event, where all the Arts and Cultural Fraternities (ACF) in Singapore Management University come to gether to celebrate the successes and achievements of the clubs and members!
EVE 2014 had a fun retro theme, with a musical-centric storyline. Marketing collaterals were designed, keeping in mind the overarching theme, as well as ACF's corporate colour - Pink. Finalized concept revolved around a retro and artistic feel, using a gramophone record as a signifying symbol and pink and black as the main colour pallete.
The event was a success, with the awards night being a sold-out event. All marketing-related expenses, including posters, banner, tickets, and venue decoration, were efficiently kept within a limited budget.
Eve Awards Night's Official Logo
Eve Awards Night's Official e-Signature for Organizing Team
Official Event Poster - Animated version used as EDM collateral
Rejected designs for logo
Below are the various marketing collaterals used as official event announcements on social media platforms.
Facebook event page's header
Nominations for Eve Awards (samples)
